Here I am in Maryland – the home of the chocolate chip cookie as far as I know. So why can’t I find any of those cheeky crunchy morsels with their buttery taste and hidden stash of chocolate chips, just peeking out through the surface? Reason is dear Brit friends – they just don’t exist. The natives here have no idea what I am talking about (so often the case I fear!). Next thing they’ll be telling me you can’t buy ‘Penguins’ at the south Pole, or Nice biscuits in the south of France, or drink a manhattan in Manhattan, or buy a Mars bar…OK this is getting ridiculous. My cookie trail has however come to a dead end.
Seems like we were all lead astray and the was the invention of Burton’s biscuits – a family bakery based in Leek, Staffordshire. The proprieter one George Burton (born 1825) was responsible for establishing the company which continued to flourish until by 1900s its products graced the doily clad plates of many fine houses.
Since then of course there have been mergers and more mergers and now ‘Burton’s biscuit company’ bears little relation to the baked-by-hand original. I eagerly searched their web site for an answer to the ‘Why Maryland?’ – but instead found this slightly saddening statement.
‘Since November 2013, the company has been owned by Ontario Teachers’ Pension Plan, a leading investor and Canadian pension fund. The successful sale is testament to the strong financial performance of Burton’s in recent years, which has achieved annual sales of over £330 million in 2012 and continues to grow its market share quarter after quarter.
With our portfolio of iconic brands, Burton’s is a leading premium biscuit manufacturer and will continue making ‘Everyday More of a Treat’ for years to come.’